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Copyright © 2001 - IBRAF
Atualizada em: 4/2/2012
Home Campaign 2003-2004 Marketing Strategy Activities

Activities


Everything for the Brazilian Fruit

Mature Markets

    • Partnerships with the Retail Trade (tastings) for Mature Markets;
    • Partnerships with Publishers (RP + journalists);
    • Promotional weeks and cooking courses on the preparation of dishes using Brazilian fruit in partnership with distribution chains, hotels and restaurants.
    • Seminars and Workshops, intended for importers, distributors, wholesalers, retailers specializing in fruit and fruit products, journalists and opinion formers.

Emerging Markets

    • Seminars/Commercial Missions;
    • Public Tastings; New Varieties/Fruits;
    • Focus Groups and Feasibility Studies;
    • Workshops with Importers + Exporters.
    • Specific and focused "Press Releases";
    • which will be circulated regularly to selected journals.
    • Articles by well known authors for publication
    • Other information and sundry content for the publishers of magazines and newspapers of interest.