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Copyright © 2001 - IBRAF
Atualizada em: 4/2/2012
Home Campaign 2003-2004 Marketing Strategy Documentation

Communication and Publicity

  • Regular, up-to-date e-mails;
  • Monthly electronic and printed information bulletins;
  • News/ articles
  • Publicity:
  • Press Releases
  • Publishing Partnerships (RP + journalists).Information for agribusiness, opinion supporters and formers.
  • Dissemination of good agricultural practice
  • Characteristics and nutritional values of Brazilian fruits
  • Reliability, quality and safety
  • Range, differentiated sensory features and excellence
  • Categorized Marketing and Promotional information for Exporters
  • Documents called Access to Fruit and Fruit Products Markets for the campaign's target-markets
  • Creation of Websites (Frutanet Project) for communication and publicity
  • "Online" attendance through the Brazilian Fruit Portal
  • Information structured by topic.