Consumers

      Develop and consolidate an identity for "Brazilian Fruit" with consumers in the target- markets, ascribing reliability, quality and safety to Brazilian fruit.

Characterize and publicize the quality of fruit from Brazil. This presupposes differentiated sensory properties, such as texture, taste, smell, homogeneousness and presentation, significant nutritional (vitamins, minerals, etc.) values, and a good sanitary state (absence of residues, confined to human health and to the environment), in line with Brazilian farming and food legislation and with that of the destination countries, which increasingly meets consumers' wishes and desires.