Apple

A- Markets we wish to gain.
Current
"Scandinavia (Norway/ Finland/ Sweden);
"The United Kingdom;
"Germany.
New Markets
"Asia;
"Eastern Europe.

B - Marketing strategy: how to win.

The apple sector will be seeking to undertake an operation in the export market, emphasizing the extreme importance, for the maintenance, expansion and opening of new markets, of the special characteristics of Brazilian apples and of the professionalism of Brazilian farmers in employing high technology in the processing and presentation of their product. Promotional endeavors will concentrate on supermarket chains, importers (buyers) of fruit; the specialized media and the general public.

C - Operations and Promotions

Publicity and communication:
What Brazilian apples have that the others do not have.

• Unbeatable color.
• Different taste.
• Safe and healthy quality.
• Two-color and sweet and sour varieties.

Merchandising: contacts with specialized agencies in the European Union, for developing a marketing campaign, focusing on publicizing, as well as promotions.

Promotions at points-of-sale: tasting in the main supermarket chains of the target countries.
Participation in Trade Fairs: sectoral and multi-sectoral, local and international, from the Brazilian Fruit Promotion Program and other specialized events, promoting Brazilian apples, their quality and sales potential.