Lemon Tahiti

A. Markets we wish to gain.

Endeavors will be concentrated on European countries, Canada, and East European countries.

B. Marketing Strategy: how to win.

Expand the consumption of Limes, recalling their usefulness as an ingredient or component in preparing food.

For market agents (traders), the focus is to emphasize Brazil as a large supplier of limes, differentiating Brazilian supply from that of other countries - because of its technology in producing juicier limes and consequently giving a higher yield in use.

Hence, drinks, such as the caipirinha, the lime and cachaça drink (batida) and lemonade, will be promoted, as well as the use of limes to flavor fish, white meats, sea food and canned products. And, also the use of the essential oil in the skin to season dishes in the cooking of south-east Asia.

The sector will focus its operations on hotels, restaurants, bars, barmen's and good-food associations, the specialized media and importers and distributors.

C. Promotional Operations

    With market agents

Promotions will be held, to be integrated with other sectors, communicating and showing the ways of using limes. To do this, visual aids, such as videos, pamphlets, ads, inserts into professional magazines, articles and news items, will be employed.

    With consumers

Merchandising operations will be held, together with operations with opinion formers and habits influencers, such as barmen and chefs. Where possible, the operations will take place jointly with ABRABE, ABIPECS/ABEF and other sectors.
With the Media

Press Releases, articles by well-known authors will be developed for publication, together with other information of sundry content for publishers of the media of interest.

Participation in Trade Fairs: sectoral and multi-sectoral, local and international in the Program and other specialized events, promoting Brazilian limes, their qualities and sales potential.