Mango |
A- Markets we wish to gain.
- The United Kingdom
- France
- Germany
- Norway
- Spain
- Portugal
B. Marketing Strategies:
how to win.
Associate the quality properties of Brazilian mangoes
and grapes with their origin and emphasize the nutritional
value of the fruits in question.
Arouse interest, through promotional operations intended
to reach home-makers and children.
Extend the periods of promotions to beyond the tastings,
covering all harvests.
C. Operations and Promotions
Support Activities
- Promotional operations at points-of-sale, referencing
the origin using the "Brazilian Fruit"
label with the support of promotional material,
publicizing the aspects of nutritional quality and
food safety, as well as giving advice on consumption.
- Arrangement of Cocktail Parties for journalists
and supermarket operators at Brazilian embassies.
- Public relations support for the launch of new
campaigns.
- Participation in Trade Fairs: sectoral and multi-sectoral,
local and international in the Program and other
specialized events, promoting Brazilian mangoes
and table grapes, their qualities and their sales
potential.
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