Papaya

A- Markets we wish to gain.

• Current:
  
• The United States
  
• Canadá
  
• Germany
  
• The Netherlands
  
• France
  
• Portugal
  
• Italy
  
• New Markets
  
• Japan
  
• Australian
  
• New Zealan
  
• Latin American Countries
  
• Other Emerging Markets

B. Marketing Strategies: how to win.

     The sector will seek to exploit the differentiation of the product and the concept of serving a given segment of the market so exceptionally that it practically cancels out the competition's endeavors, enabling higher prices to be charged, as well as potential market leadership. It will constantly monitor international legislation on the import of the product, and it will invest in adapting to its requirements.

     The premium quality of the papaya is an essential element in expanding markets and sales. Endeavors will focus on supermarket chains, fruit importers, the specialized media, hotel chains, restaurants, good-food associations, and the public at large.

C. Operations and Promotions

     Workshops at specialized trade fairs, concentrating on the main target-markets.

     Participation in sectoral and multi-sectoral, local and international trade fairs in the Program and other specialized events.

     Creation and launch of the first international commercial campaign.

     Specialized tastings (focusing on good-food associations, chefs, and restaurant and hotel chains) in the target-countries, accompanied by press relations advisors and high quality support material.