Banana

A. Markets we wish to gain.

The United States and Canada.
The promotion will concentrate on market agents (traders), supermarket chains, as well as on the consuming public.

B. Marketing Strategy: how to win.

The sector will seek to publicize and promote bananas as a differentiated product, gaining access to market niches, without failing to emphasize the banana's nutritional characteristics. The operations will concentrate on market agents (traders) and supermarket chains and middle class and institutional opinion formers.
Research suggesting the most appropriate strategies for promotional support will be important for the banana's access to the international market.

C. Promotional Operations

Participation in trade fairs and visits to potential buyers. Sending samples to certain traders in the United States and Canada and the establishment of contacts with supermarkets, "Terminal Markets" importers and wholesalers.
Tastings at Points-of-Sale and Trade Fairs.
Preparation of folders, emphasizing the characteristics of the fruit, and focusing on the reasons for eating them being the taste, nutrition, easy digestion, etc.
Visits and communication directed to medical associations and nutrition and sports specialists.