Pineapple

     Promoting the pineapple sector will concentrate on target markets, identifying the most promising, detecting the appropriate marketing strategy and holding integrated operations and promotions.

A - Markets we wish to gain.

• Current
  
• France
  
• Germany
  
• Portugal
  
• The United Kingdom
  
• New Markets
  
• Arab Countries
  
• Eastern Europe
  

B. Marketing Strategy: how to win.

     The sector will seek operations in the export market, attempting to introduce the white pineapple as a differentiated product with excellent taste for market niches, researching various ways of presenting the product to facilitate its access to the international market.

C. Operations and Promotions

Research operations involving:

• - Focus Groups and Feasibility Studies;
• - Meetings and Discussions with Importers and Exporters.

Participation in Trade Fairs: sectoral and multi-sectoral, local and international in the Brazilian Fruit Promotion Program and other specialized events, promoting Brazilian pineapples.