The program should have a structure for monitoring of, and research into, Brazilian fruit in the main target-markets.
Hence, the following will be appraised:

• The price movement of the main Brazilian fruits in competing countries,
• The space occupied on the shelves of selected selling chains,
• Promotion techniques and tools, the types of advertising, and the forms of merchandising practiced by the competition,
• Research and compilation of articles, quotes, interviews on Brazilian fruit-growing in the selected markets.
• These operations will be carried out initially in the European Union countries, where most of our exports go at present.
• The results will be made available regularly for Brazilian fruit exporters through reports prepared for organizations/companies/consortia taking part in the program.