Emphasizing the target- and potential markets, the Program should implement a monitoring system to identify trends, preferences, variables, price fluctuations, new presentations and packaging, as well as the dynamics of international selling.

     And, also, it will involve an examination of the main competitors, and their strengths and weaknesses, an examination of the interaction between current partners and the appropriateness of new alliances, and an examination of the techniques, methods, and promotional materials used by competitors.