The Program seeks to help gain access to the main Asian, East European, and Middle Eastern markets.

     The strategies for the action plans will be based on a diagnosis and survey of the intended markets, in choosing the regions, the types and crops, and the chances of access, in defining the participants in the Program - taking account of the representiveness of both the public and private sectors, in planning, organizing and carrying out inter-institutional missions.

     Initially, the target-markets will be Japan, China, Indonesia, Hong Kong, Singapore, Australia and New Zealand, Saudi Arabia, the United Arab Emirates, Russia and the other countries of Eastern Europe.