An Orchard of Business Oportunities
The
Fruit Industry is one of the most remarkable segments
of Brazilian economy. In continuous evolution, it aims
at serving the growing domestic market, getting as well
a better access to the global fruit market-place.
The
sector is seriously attempting to fulfil the quality requirements
and the phytosanitary regulations of purchasing markets,
also making every endeavour to increase exports, adding
to exportative basis with special emphasis on small and
medium-sized producers.
IBRAF
- Brazilian Fruit Institute - a non-profitable private
organization, representative entity of this sector, was
founded with the objective of supporting technical development,
besides proceeding to market studies, promoting fruit
and its by-products business opportunities.
Jointly
with APEX - Brazilian Agency for Exports Promotion - IBRAF
and Andre Tosello Research & Technology Tropical Foundation
are making every endeavour to develop and consolidate
the "Brazilian Fruit" Program.
This program is aimed at promoting the Brazilian Fruit
abroad, specially in the USA and European countries and
extend our participation in this segment. In order to
attain this target, an origin mark was created - the "Brazilian
Fruit" mark which identifies quality, excellence
in savour, consistency, seriousness and confidence.
The
Brazilian Fruit Program was successfully implemented in
1998. It has been continuously improved and a new phase
shall be operative for the period of 2003/2004.
Our
main challenge is to transform Brazil's image from an
exotic fruit producer into a renowned world-wide supplier
of tropical, subtropical and temperate climate fruits.
This
program targets are the market agents and the final consumer.
Promotion will be made with tastings; promotional material;
improvement in Brazilian fruit institutional image; reinforcement
of a strong commitment between Brazilian exporters and
the importers. The CD - ROM - The Brazilian Fruit Industry
2003
The
CD-ROM on the Brazilian Industry of the Fruits is divided
in three main areas: in a first area indicative information
of the Brazilian horticulture are presented; in second
the directory of the producers / exporters, organized
for fruits; and finally a description of the main Brazilian
fruits of export.
